By Ian Grais, Tom Shepansky, and Chris Staples—Rethink the Business of Creativity suggests if you think doing consistently great creative work inevitably leads to long hours, chaos and burnout, we have just one thing to say: Rethink. Rethink your priorities. Rethink your approach. And rethink your product in the process.

Rethink offers you a how-to manual of their 55 best tools for creating a sustainable, successful creative culture – tools that will help you inspire your people, boost your bottom line and take your creative product to the next level.